Robert Abasolo

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Posts tagged mobile devices

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Mobile Expected to Be 22% of Total Revenues By 2012

A recent report released by Efficient Frontier (EFF) and Macquarie Capital predicts that paid search from mobile devices (including tablets) will comprise between 16-22%of total ad spend in 2012.

EMarketer also projects that 2012 search ad revenues in the US will reach approximately $17 billion. Given EFF’s projections, this means mobile spending will be $2.7 to $3.7 billion. Tablets account for half of clicks within mobile search, and nearly half of the revenue, while delivering 3 times more conversions.

Google is reaping most of the rewards from the rise in mobile search. According to the EFF study, Google receives roughly 96%of mobile search ad expenditures, while Yahoo/Bing combine for nearly all of the remaining 4%.

EFF’s report also compared average search query lengths of different platforms including: desktops, mobile handsets, and tablets. Desktop searchers tend to use the longest queries, followed by tablets, and then mobile handsets. However, as voice search becomes more popular, it will be interesting to see the changes in mobile search queries.

(Source: fahrenheitmarketing.com)

Filed under mobile media marketing metrics measure mobile devices Media planning Google Grow growing google chrome gains EFF efficient frontier EMarketer yahoo bing tablets

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Mobile Search Expected to Rise Sharply This December

There is a large expectation this holiday season regarding mobile being a large platform for consumer shopping. Performics said that mobile devices accounted for 14.2% of the total search clicks on Google. Paid clicks from mobile devices are expected to increase to 17.3% this upcoming December.

Google Estimates that mobile devices will account for 44% of last minute gift searches, as well as store locator key terms this holiday season.

 This holiday season, Ipads are predicted to play a substantial part in the shopping and searches–according to Performics. It is believed that around Black Friday time the amount of paid clicks/clicks coming from platforms such as tablets and smartphones will rise significantly.

It is becoming increasingly apparent that the Mobile platform is growing faster with every second and is affecting overall consumer behavior. Marketers must be able to optimize their presence and adapt their mobile search strategies, or else they will be left behind.

(Source: fahrenheitmarketing.com)

Filed under Facebook mobile mobile devices facebook google SEO search engine christmas PPC local search