Now this is what I am talking about!
This ad was made by someone trying to sell their car on craiglists. They aren’t even in advertising and this ad still is funnier than 99% of the stuff out there today. Sheer brilliance. If I was like looking for a cheap crappy car, I would buy this just because of the humor behind it. Shoot, I would probably pay the guy more just for the laughs he provided.
Sometimes, some of the best advertising is done by people who aren’t even in advertising. We can all take a lesson from this guy. Be bold, and fail big. I will keep that in mind when crafting my next campaign.
Peace!
It appears as if many of these kinds of websites are popping up very rapidly. This is a freaking hilarious website about what happens in media planning, hence the name. It is so funny how true so many of these are. My coworkers sent me this during my last shift, and I sifted through every single one of these literally laughing out loud every single 10 seconds. I have tried to show this to plenty of people but none of them are media planners so they just don’t get it. If you aren’t very well attuned to the world of media planning I encourage you to check out:
http://thisadvertisinglife.tumblr.com/
It is almost as funny, a little more broad, and hits home to the creative a little better.
Enjoy!
ExactTarget recently released a report on the interactions that consumers have with brands through social media platforms like Facebook, Twitter, and email.
According to this study, 51% of social media consumers felt that after liking a company, they expected to receive additional marketing messages from that company. On the other hand, 40% of these consumers did not expect to receive any additional marketing messages after the initial “like.” The remainder were caught in the middle, and didn’t know exactly what to expect.
These numbers paint a clearer picture for why consumers “unlike” brands. 44% of respondents said they “dislike” a company on various social media platforms, because that company would post material too frequently. Similarly, these respondents mentioned that their Facebook walls would become cluttered with marketing propaganda .
No one likes to log on to his or her Facebook account just to find a hundred advertising posts to sift through. People primarily use Facebook to stay up to date with their friends, not to be attacked by special deals and offers.
Still, some of the offers provided are useful to certain consumers. Of those surveyed, 26% indicated that they only “liked” a brand in order to gain access to a special promotion. Once the deal was received however, a high percentage of these individuals would “unlike” the brand.
“Liking” and “Unliking” a brand via Social Media is all what you make of it. Be prepared to receive follow up communication if you do decide to “like” something. Some of this may be useful, though much can be discarded.
Filed under Like facebook social social media blog unlike brands advertising media media planning austin texas TexasMedia Texas Media University of Texas social SEO SEM
October’s comScore search data has been released and Google continues to dominate the search market while Bing-powered search has dropped 1 percent since August.
comScore’s US Search Engine Statistics for October:
Bing increased to 14.8%, up .1% from September; and up from 11.5% year-over-year (YoY).
Yahoo declined to 15.2%, down .3% from September, and down from 16.5% YoY.
Google jumped to 65.6%, up .3% from September, but still down from 66.3% YoY.
AOL maintained its 1.5%; but was down from 2.1% YoY.
Ask fell 3% to 2.9, and was down from 3.6% YoY.
In October, there were more than 18 billion search inquiries. Google lead the way with 11.9 billion searches, an increase of 6%. Yahoo and Bing received 2.7 billion searches, both up 4% and 6%, respectively. Ask.com and AOL followed with 518 million searches and 277 million searches.
Filed under bing yahoo yahoo! google google chrome google+ Google Plus search search engine SEM SEO optimization optimize TexasMedia Texas Media media texas austin media planning PPC advertising adwords
A recent report released by Efficient Frontier (EFF) and Macquarie Capital predicts that paid search from mobile devices (including tablets) will comprise between 16-22%of total ad spend in 2012.
EMarketer also projects that 2012 search ad revenues in the US will reach approximately $17 billion. Given EFF’s projections, this means mobile spending will be $2.7 to $3.7 billion. Tablets account for half of clicks within mobile search, and nearly half of the revenue, while delivering 3 times more conversions.
Google is reaping most of the rewards from the rise in mobile search. According to the EFF study, Google receives roughly 96%of mobile search ad expenditures, while Yahoo/Bing combine for nearly all of the remaining 4%.
EFF’s report also compared average search query lengths of different platforms including: desktops, mobile handsets, and tablets. Desktop searchers tend to use the longest queries, followed by tablets, and then mobile handsets. However, as voice search becomes more popular, it will be interesting to see the changes in mobile search queries.
(Source: fahrenheitmarketing.com)
Filed under mobile media marketing metrics measure mobile devices Media planning Google Grow growing google chrome gains EFF efficient frontier EMarketer yahoo bing tablets
There is a large expectation this holiday season regarding mobile being a large platform for consumer shopping. Performics said that mobile devices accounted for 14.2% of the total search clicks on Google. Paid clicks from mobile devices are expected to increase to 17.3% this upcoming December.
Google Estimates that mobile devices will account for 44% of last minute gift searches, as well as store locator key terms this holiday season.
This holiday season, Ipads are predicted to play a substantial part in the shopping and searches–according to Performics. It is believed that around Black Friday time the amount of paid clicks/clicks coming from platforms such as tablets and smartphones will rise significantly.
It is becoming increasingly apparent that the Mobile platform is growing faster with every second and is affecting overall consumer behavior. Marketers must be able to optimize their presence and adapt their mobile search strategies, or else they will be left behind.
(Source: fahrenheitmarketing.com)
Filed under Facebook mobile mobile devices facebook google SEO search engine christmas PPC local search
EdgeRank recently released preliminary data on Facebook’s redesigned newsfeed showing that overall fan page impressions dropped but engagement increased. The new data shows that companies on Facebook need to adjust and reformulate their social media strategies for the new hybrid feed.
The Impact of the “Hybrid” Newsfeed
Facebook’s most visible change has been the hybrid feed which creates a new ranking system for displaying content, as well as combining the previous “top stories” and “most recent” feeds. As with any Facebook change, business owners were concerned with how the new feed would influence the visibility of their content andpreliminary data indicates their concerns were justified as content impressions dropped 25.15 percent in the two weeks since the hybrid feed went live.
However the data shows that engagement with content increased indicating that the new system of prioritization improves visibility after initial individual engagement (liking, reposting, etc.) and thus ranks it better improving visibility. On the flip side, poor performing content will fall to the bottom as more popular and recent content rises to the top
Developing More Engaging and Sharable Content
- Create relationships with consumers by giving incentives for their interactions.
- Ask open ended, easy to answer questions
- Focus on posting when users are most active
- Avoid posting mundane / filler updates
Filed under Facebook Newsfeed Facebook Newsfeed Hybrid Social Media Social Media networking social networking internet rising
Have you ever asked yourself, “How long will the link I just posted stay alive until my friends stop caring?” Well bit.ly has finally answered this question! Bit.ly’s recent study found that on average links have a half-life of 3 hours.
Equally curious about the situation, bit.ly set out to find the answer. They found that the rate at which shared links reached their half-life, the time it takes a link to obtain half of it’s overall clicks, varied greatly. When it came to sharing stories, bit.ly found that they reached their half-life in as little as 5 minutes, or as long as 11 hours.
Bit.ly looked into a variety of social platforms and found that both Facebook and Twitter were approximately level. Overall, Facebook had a slight lead at a 3.2 hour half-life, while Twitter had a 2.8 hour half-life. From a direct traffic standpoint (instant messages, emails, etc.), the average half-life was 3.4 hours. However, of all the mediums, the clear winner is Youtube.
Youtube has an average half-life of 7.4 hours, meaning that people give more attention to these shared links after Facebook, Twitter, and direct traffic links have died out (assuming that they were all posted at the same time of course).
Overall, most links reach the 3 hour mark, in term’s of their half-life time. It is worth noting that there is a large deviation between most, or all, of the social networks. However, bit.ly’s conclusion is that the true life of link more so depends on the content within the link, rather than where the link is being posted. In other words, the quality of the link is far more crucial than the medium that it comes from!
(Source: fahrenheitmarketing.com)
Filed under bit.ly bitly social media internet net social media network networking social networking media planning advertising marketing SEO search engine ranking
2011 has been one of tremendous growth for Google Chrome as its market share continually makes gains on browser giants such as Firefox and Internet Explorer. Under the assumption that these trends continue, StatCounter predicts that Chrome will become the second most used browser by this upcoming December.
Google Chrome began the year with a modest 15.6% global share but has quickly grown to a 23.6% share, in the last 9 months. Of course, this 8% increase has been at the expense of IE and Firefox each suffering a 4% global share loss.
Although Chrome is growing in popularity, Computer World has statistics that show Chrome at a lower user level than both Firefox and IE. Even so, these statistics still show Chrome growing as both IE and Firefox are declining in global share. Net Applications predicts that Chrome can still be expected to surpass Firefox by the middle of 2012.
Chrome has recently run into a few obstacles with the Microsoft Security Essentials and Microsoft Forefront Endpoint Security systems. These programs had a glitch that erased Google Chrome from several users’ computers, without authorization. Several hundred users have reported the problem, however, the full magnitude of this error is still unknown. Microsoft claims that this bug was in no way intentional, and has since then released a fix for this problem. Google has also released a fix as well, in which users can manually resolve this issue themselves to counter this Microsoft glitch.
(Source: fahrenheitmarketing.com)
Filed under Web Broswer Google Chrome Google Chrome Internet awesome grow growing Internet Explorer safari social media social media
Facebook has become the medium of choice for brands looking to connect with consumers but businesses always had a hard time getting detailed metrics regarding pages and campaigns. This is going to change in the upcoming days as Facebook is set to release a new set of tools designed to improve the measurement of consumer engagement.
A new dashboard, called “insights”, will be appearing in this new set of tools. This new option will measure the sharing, reach, and power of every individual post. Also included will be a new Applications Programming Interface, or API, that will allow third-party agencies to assemble their own set of tools using this new Facebook information. Additionally , a new ad application will be included that will allow companies to convert their page posts into actual advertisements.
The purpose behind creating these new measurement tools is to better conceptualize the full impact of certain posts. This will allow companies to reformulate their messages based on what has been successful in the past, and ultimately work towards going viral.
These new metric tools will completely transform the way social media efforts are measured. Slowly the world of Social Media ROI will become more clear cut as businesses engage with this medium.
(Source: fahrenheitmarketing.com)
Filed under social media social media facebook social network insights metrics measure network networking
The latest Experian Hitwise report covering US search activity for the month of August shows Bing gaining market share at Google’s expense. In the year since Bing partnered with Yahoo to provide their organic search results, the sites have seen a 4 percent increase in US market share with Hitwise reporting that Bing-powered searches rose to 28.99% up 0.94% from July.
Hitwise reported the new found gains by Bing / Yahoo came at the expense of Google whose market share fell from 71.59 to 65 percent. The news of Bing’s increase in market share comes as the company engages in a high stakes war of words with Google over their search technologies.
One of Google’s engineers posted screenshots showing “Easter Eggs” for searches related to satan as well as the keyword “hiybbprqag” which Google used in a covert operation to prove Bing was scraping their results. Bing has since removed their shots at Google from the results but it highlights the tense atmosphere as the companies battle for control of a $20 billion industry.
(Source: fahrenheitmarketing.com)
Filed under Bing Google Gains Search Engine Search Engine SEO SEM social media yahoo
It was recently estimated that Google+, the newest social network on the block, grew a whopping 30% between the 20th and 22nd of September. During this period, the social network finally moved away from their field trial and launched open beta meaning that anyone could join, eliminating the need for an invite to participate.
In one of his Google+ posts, Paul Allen, owner of Ancestry.com, announced his latest estimates on the amount of users on Google+:
September 9: Google+ had 28.7 million users.
September 22: User count rose to 37.8 million (most of the growth occurring in the two days prior.)
In the first day that Google+ opened it’s doors to the public, it saw 3.58 million visits from the US. This was a giant increase from their previous record high of 320K visits. To put this in perspective however, even with this record high Facebook still managed to get 72 times more visits that day.
In summation, it is clear that Google+ hasn’t quite conquered the social network world just yet. However, with many being incredibly displeased with Facebook’s new UI changes, this could be the perfect opportunity for Google+ to take a larger share of the social media market.
(Source: fahrenheitmarketing.com)
Filed under social media social media google plus google google+ growing
