Robert Abasolo

Rob's Stinking Hilarious Tagline

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This Craigslist Ad is AMAZING

Now this is what I am talking about!

This ad was made by someone trying to sell their car on craiglists. They aren’t even in advertising and this ad still is funnier than 99% of the stuff out there today. Sheer brilliance. If I was like looking for a cheap crappy car, I would buy this just because of the humor behind it. Shoot, I would probably pay the guy more just for the laughs he provided.

Sometimes, some of the best advertising is done by people who aren’t even in advertising. We can all take a lesson from this guy. Be bold, and fail big. I will keep that in mind when crafting my next campaign.

Peace!

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What Happens In Media Planning

It appears as if many of these kinds of websites are popping up very rapidly. This is a freaking hilarious website about what happens in media planning, hence the name. It is so funny how true so many of these are. My coworkers sent me this during my last shift, and I sifted through every single one of these literally laughing out loud every single 10 seconds. I have tried to show this to plenty of people but none of them are media planners so they just don’t get it. If you aren’t very well attuned to the world of media planning I encourage you to check out:

http://thisadvertisinglife.tumblr.com/

It is almost as funny, a little more broad, and hits home to the creative a little better.

Enjoy!

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Why Are Consumers "Unliking" Brands?

ExactTarget recently released a report on the interactions that consumers have with brands through social media platforms like Facebook, Twitter, and email.

According to this study, 51% of social media consumers felt that after liking a company, they expected to receive additional marketing messages from that company. On the other hand, 40% of these consumers did not expect to receive any additional marketing messages after the initial “like.”  The remainder were caught in the middle, and didn’t know exactly what to expect.

These numbers paint a clearer picture for why consumers “unlike” brands.  44% of respondents said they “dislike” a company on various social media platforms, because that company would post material too frequently.  Similarly, these respondents mentioned that their Facebook walls would become cluttered with marketing propaganda .

No one likes to log on to his or her Facebook account just to find a hundred advertising posts to sift through.  People primarily use Facebook to stay up to date with their friends, not to be attacked by special deals and offers.

Still, some of the offers provided are useful to certain consumers.  Of those surveyed, 26% indicated that they only “liked” a brand in order to gain access to a special promotion.  Once the deal was received however, a high percentage of these individuals would “unlike” the brand. 

“Liking” and “Unliking” a brand via Social Media is all what you make of it.  Be prepared to receive follow up communication if you do decide to “like” something.  Some of this may be useful, though much can be discarded.

Filed under Like facebook social social media blog unlike brands advertising media media planning austin texas TexasMedia Texas Media University of Texas social SEO SEM

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October’s comScore search data has been released and Google continues to dominate the search market while Bing-powered search has dropped 1 percent since August.
comScore’s US Search Engine Statistics for October:
Bing increased to 14.8%, up .1% from September; and up from 11.5% year-over-year (YoY).
Yahoo declined to 15.2%, down .3% from September, and down from 16.5% YoY.
Google jumped to 65.6%, up .3% from September, but still down from 66.3% YoY.
AOL maintained its 1.5%; but was down from 2.1% YoY.
Ask fell 3% to 2.9, and was down from 3.6% YoY.
In October, there were more than 18 billion search inquiries. Google lead the way with 11.9 billion searches, an increase of 6%. Yahoo and Bing received 2.7 billion searches, both up 4% and 6%, respectively. Ask.com and AOL followed with 518 million searches and 277 million searches.

October’s comScore search data has been released and Google continues to dominate the search market while Bing-powered search has dropped 1 percent since August.

comScore’s US Search Engine Statistics for October:

Bing increased to 14.8%, up .1% from September; and up from 11.5% year-over-year (YoY).

Yahoo declined to 15.2%, down .3% from September, and down from 16.5% YoY.

Google jumped to 65.6%, up .3% from September, but still down from 66.3% YoY.

AOL maintained its 1.5%; but was down from 2.1% YoY.

Ask fell 3% to 2.9, and was down from 3.6% YoY.

In October, there were more than 18 billion search inquiries. Google lead the way with 11.9 billion searches, an increase of 6%. Yahoo and Bing received 2.7 billion searches, both up 4% and 6%, respectively. Ask.com and AOL followed with 518 million searches and 277 million searches.

Filed under bing yahoo yahoo! google google chrome google+ Google Plus search search engine SEM SEO optimization optimize TexasMedia Texas Media media texas austin media planning PPC advertising adwords

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Mobile Expected to Be 22% of Total Revenues By 2012

A recent report released by Efficient Frontier (EFF) and Macquarie Capital predicts that paid search from mobile devices (including tablets) will comprise between 16-22%of total ad spend in 2012.

EMarketer also projects that 2012 search ad revenues in the US will reach approximately $17 billion. Given EFF’s projections, this means mobile spending will be $2.7 to $3.7 billion. Tablets account for half of clicks within mobile search, and nearly half of the revenue, while delivering 3 times more conversions.

Google is reaping most of the rewards from the rise in mobile search. According to the EFF study, Google receives roughly 96%of mobile search ad expenditures, while Yahoo/Bing combine for nearly all of the remaining 4%.

EFF’s report also compared average search query lengths of different platforms including: desktops, mobile handsets, and tablets. Desktop searchers tend to use the longest queries, followed by tablets, and then mobile handsets. However, as voice search becomes more popular, it will be interesting to see the changes in mobile search queries.

(Source: fahrenheitmarketing.com)

Filed under mobile media marketing metrics measure mobile devices Media planning Google Grow growing google chrome gains EFF efficient frontier EMarketer yahoo bing tablets

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Mobile Search Expected to Rise Sharply This December

There is a large expectation this holiday season regarding mobile being a large platform for consumer shopping. Performics said that mobile devices accounted for 14.2% of the total search clicks on Google. Paid clicks from mobile devices are expected to increase to 17.3% this upcoming December.

Google Estimates that mobile devices will account for 44% of last minute gift searches, as well as store locator key terms this holiday season.

 This holiday season, Ipads are predicted to play a substantial part in the shopping and searches–according to Performics. It is believed that around Black Friday time the amount of paid clicks/clicks coming from platforms such as tablets and smartphones will rise significantly.

It is becoming increasingly apparent that the Mobile platform is growing faster with every second and is affecting overall consumer behavior. Marketers must be able to optimize their presence and adapt their mobile search strategies, or else they will be left behind.

(Source: fahrenheitmarketing.com)

Filed under Facebook mobile mobile devices facebook google SEO search engine christmas PPC local search

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Results of Facebook’s New “Hybrid” Feed

EdgeRank recently released preliminary data on Facebook’s redesigned newsfeed showing that overall fan page impressions dropped but engagement increased. The new data shows that companies on Facebook need to adjust and reformulate their social media strategies for the new hybrid feed.

The Impact of the “Hybrid” Newsfeed

Facebook’s most visible change has been the hybrid feed which creates a new ranking system for displaying content, as well as combining the previous “top stories” and “most recent” feeds. As with any Facebook change, business owners were concerned with how the new feed would influence the visibility of their content andpreliminary data indicates their concerns were justified as content impressions dropped 25.15 percent in the two weeks since the hybrid feed went live.

However the data shows that engagement with content increased indicating that the new system of prioritization improves visibility after initial individual engagement (liking, reposting, etc.) and thus ranks it better improving visibility. On the flip side, poor performing content will fall to the bottom as more popular and recent content rises to the top

Developing More Engaging and Sharable Content

- Create relationships with consumers by giving incentives for their interactions.

- Ask open ended, easy to answer questions

- Focus on posting when users are most active

- Avoid posting mundane / filler updates

Filed under Facebook Newsfeed Facebook Newsfeed Hybrid Social Media Social Media networking social networking internet rising

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Bit.ly Says That a Link’s Half-Life is 3 Hours

Have you ever asked yourself, “How long will the link I just posted stay alive until my friends stop caring?” Well bit.ly has finally answered this question! Bit.ly’s recent study found that on average links have a half-life of 3 hours.

Equally curious about the situation, bit.ly set out to find the answer. They found that the rate at which shared links reached their half-life, the time it takes a link to obtain half of it’s overall clicks, varied greatly. When it came to sharing stories, bit.ly found that they reached their half-life in as little as 5 minutes, or as long as 11 hours.

Bit.ly looked into a variety of social platforms and found that both Facebook and Twitter were approximately level. Overall, Facebook had a slight lead at a 3.2 hour half-life, while Twitter had a 2.8 hour half-life. From a direct traffic standpoint (instant messages, emails, etc.), the average half-life was 3.4 hours. However, of all the mediums, the clear winner is Youtube.

Youtube has an average half-life of 7.4 hours, meaning that people give more attention to these shared links after Facebook, Twitter, and direct traffic links have died out (assuming that they were all posted at the same time of course).

Overall, most links reach the 3 hour mark, in term’s of their half-life time. It is worth noting that there is a large deviation between most, or all, of the social networks. However, bit.ly’s conclusion is that the true life of link more so depends on the content within the link, rather than where the link is being posted. In other words, the quality of the link is far more crucial than the medium that it comes from!

(Source: fahrenheitmarketing.com)

Filed under bit.ly bitly social media internet net social media network networking social networking media planning advertising marketing SEO search engine ranking